campaign s/s 15
Key looks for SS15 include a trend-led selection of form-fitting looks all incorporating JQ Jeans' celebrated higher waistband. Engineered to provide a uniquely corseted fit the waistband not only emphasizes the female form, but the seat of the jeans has been designed specifically to create gravity-defying lift.
Trend-led styles include oversized color-rich floral prints and tropical Hawaiian prints in indigo. Baroque indigo prints share rail space with an indigo jungle print which is introduced on full length slim fit jeans, cropped styles and jeggings. Block pastels are key with soft yellow, powder pink, mint green and terracotta all presented in a first-to-market oil wash which creates an authentic vintage look from the denim all the way to the seams. For dressed-down days the SS15 collection introduces a new more form-friendly take on the boyfriend jean while the season's hot new smoking pant/jeans hybrid provides a sexy evening-inspired look.