campaign f/w 14-15
Second-skin shapes, motorcycle - inspired details and fashion - forward fabrics help define the autumn winter ’14 JQ Jeans Collection
A fastidious attention to fabric innovation combined with a dedication to feminine denim-led silhouettes help define JQ Jeans’ Autumn Winter ’14 collection.
Created using the finest denims on the planet and hand-finished in the most sophisticated denim laundries in Italy the collection introduces a new level of sophistication and comfort.
A focus on mid- and high-waisted silhouttes not only ticks the season’s essential trend boxes but also helps deliver a new more corseted jeans fit. This new shape has been engineered to both enhance curves around the seat and also create a leg-lengthening effect.
Flagship styles include: Star, a new biker inspired shape which features a mid-to-low waistband; the high-waisted Second Skin; and the mid-to-high waisted American Classic.
In terms of fabric innovation, JQ Jeans introduces a range of ambitious new fabric combinations including a bi-stretch denim combined with suede and a super-stretch denim combined with vegan leather.
Elsewhere, two new styles feature flocked tone-on-tone spots and flocked tone-on-tone stripes on black denim. The flocked stripes are also introduced on a range of coloured denims, all in 100% stretch denims.
From innovative cutting techniques and sexy silhouettes to technically fastidious laundering methods and artisan hand-finished details, JQJeans sets the benchmark other denim brands are measured against.